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About

.surf is a new Top Level Domain dedicated to the surfing community. From professional and amateur surfers to small and large surfing brands, .surf offers the community an alternative to the currently overpopulated .com domain whilst bringing together the worldwide surfing community.

Web names that end in .surf mean organizations don’t have to use the word “surf” in their domain name, it already acts as a descriptor. This results in shorter, more memorable domain names, allowing your audience to immediately identify you within the realm of surfing, giving you a new, authentic Internet platform to reach your target audiences as well as new International fans/clients.

Our Pioneers

Pioneers are elite figures from the surf community, who adopt a .surf domain for their surf centric website. If you would like to learn more about our Pioneer Program and are interested in becoming one, please contact susan@mindsandmachines.com.

Courtney Conlogue is a professional surfer and model that has surely made her mark in the surfing world. She began surfing at the age of four and by the time she was fourteen she was already winning medals as a member of the U.S. team in the X Games. Due to her great work ethic in and out of the ocean, she has made herself a feared competitor worldwide by placing in some of the biggest competitions from winning Gold at the ISA World Surfing Games to being awarded ASP Women’s Breakthrough Performer of the Year. Courtney is currently touring the ASP Women’s World Championship Tour and is well on her way to achieving her ultimate goal of becoming an ASP World Champion.

Born and raised on the beaches of Los Angeles' south bay, Dane Zaun epitomizes what it means to be a metropolitan surfer. Despite being the unofficial mayor of LA's surfing community, Dane has managed a career in professional surfing that has sent him far from home, around the world in search for waves. While his talents in the water separate him from the pack, he's garnered a reputation for his performances above the lip as one of the world's elite aerialists, often showcasing his high-flying act in front of the industry's leading lensmen.

In recent times JS industries has become one of the most known and respected names in the world of performance surfboards. Jason Stevenson (founder, owner and shaper) has built the company from ground up and his talents and love of surfing have gained him global recognition and some strong relationships with a world class team of loyal surfers. The iconic Traktor logo has been found under the feet of a huge number of elite surfers over the years including four world champions and many more top 33 contenders.

JS's work coming into 2015 is at its absolute best; the designs encompass all the innovations and improvements the team and world champions have been developing for the past half decade; we are excited for the future of surfing and JS will be there to see it progress.

Rumors swirl about the origin of the Lightning Bolt logo. Some say the Bolt was a graphic metaphor for a particularly strong strain of marijuana circulating the Hawaiian Islands in the late 1960s.

Company co-founder Gerry Lopez fouls that off:
"IT WAS ABOUT THE ENERGY."

Lopez was the picture of cool and calm surfing The Pipeline when surfers were taking their sport back and taking it underground. Real surfers were appalled by what mainstream culture had done to surfing in the 1960s. It was phony BS into the 1970s, all of a sudden it was uncool to be cool. Be visible. Lopez was an exception to that. The world was mesmerized by a man who matched Pipeline’s power and beauty with grace. Lopez’ fast-twitch, German/Japanese physiology was part of the act, but what was under his feet was also important.

Progressive, Modern, Fresh, Innovative? MODOM is a brand driven by a passion for surfing and modern thinking. Instantly recognizable at your local surf shop by our revolutionary packaging – MODOM’s product designs are all team rider influenced and test in the most critical conditions. We’re constantly challenging ourselves to produce new and unique products using the premium materials and superior quality and styling we have become known for. MODOM surf accessories are now available at finer surf shops nationwide www.modomsurfusa.com

Press + Media



Will dot com be dot gone? Say hi to dot surf

Industry News

SurferLiving registers for the new dot surf web address

Surfersvillage Global Surf News, 1 October, 2014 - Surf travel site SurferLiving was amongst the first to register for new .surf web addresses when they went on General Availability to the public last week. The launch of the world’s first .surf top level domain by registry operator Minds + Machines is part of a major overhaul of the Internet’s top level domain system by ICANN, the Internet’s governing body.

http://www.surfersvillage.com/content/will-dot-com-be-dot-gone-say-hi-dot-surf

SURF GIANT QUIKSILVER JOINS MINDS + MACHINES AS A PIONEER FOR .SURF

Quiksilver, the world's largest manufacturer of surf wear, is one of the first surf companies to join Minds + Machines' Pioneer program and secure a number of .surf domain names, such as quiksilver.surf, camp.surf, wetsuits.surf and more.

http://www.prnewswire.com/news-releases/surf-giant-quiksilver-joins-minds--machines-as-a-pioneer-for-surf-288383471.html

SURF STAR COURTNEY CONLOGUE IS THE NEWEST .SURF PIONEER FOR MINDS + MACHINES

“The Minds + Machines team have been so supportive in helping me get my new website courtney.surf together. I'm proud that as a community, surf culture has its own dedicated online home and I'm in!" -Courtney Conlogue

http://www.prnewswire.com/news-releases/surf-star-courtney-conlogue-is-the-newest-surf-pioneer-for-minds--machines-289279721.html

Contact

Contact us at marketing@mindsandmachines.com